Jiří Ďoubek PPC specialist for the Czech market
I’ve worked in Czech online advertising for 12 years, and in my day job I make the decisions on advertising budgets in the tens of millions of Czech crowns a year (over a million euros). If you’re entering the market, I’ll plan and set up your campaigns on Google Ads, Meta Ads and Sklik, the advertising platform of the local search engine Seznam.cz. If you already advertise here, I’ll audit your accounts and tell you what’s working, what isn’t and what to do next. We’ll work in English.
Alongside Google, Czechs use Seznam.cz, a local search engine and portal with its own advertising platform, Sklik. It’s specific to the Czech market, and it doesn’t behave quite like Google Ads. I work with both, so I can tell you whether Sklik deserves a share of your budget.
Czech has seven grammatical cases, diacritics and search habits of its own. Keywords and ads translated from English tend to miss how people here actually search, and they often read like a translation. I build the keyword lists and write the ads in natural Czech.
Click prices, seasonality, competitors and local media: I deal with them every day in the campaigns I run. Whoever manages your Czech campaigns, you get a second opinion on how they’re really doing, in plain English.
The best place to start is usually an audit of your Czech campaigns or a plan for entering the market: a clearly defined piece of work with something concrete at the end of it. My prices are public: no ‘price on request’. I don’t charge a percentage of your ad spend. You pay only for my work.
Most common first step
An in-depth review of your Google Ads, Meta Ads or Sklik accounts and of the website your campaigns lead to. What’s working for you in the Czech market, where money is leaking away and where you’re losing customers along the way. You get a clear report in English, and I talk you through the findings myself.
Best for: a second opinion on your account before you commit to more.
The same in-depth review as the single-platform audit, but for two or more platforms at once. You get a written report, the findings presented to you personally and an action plan.
Best for: businesses that advertise on several platforms. You’ll find out what to switch off, what to scale up and how much money you’re wasting.
CZK 2,500/hour
approx. €100/hour
Which channels make sense in the Czech market, how to split your budget between them and what on your website is holding back orders. If something offline would suit your business too, I’ll recommend it.
from CZK 24,900
approx. €996
I build your campaigns for the Czech market from scratch: account structure, keyword research and ad copy in Czech, and initial optimisation after launch. You get handover documentation, so your team or agency can take it from there.
Best for: starting or restarting advertising on a new platform.
A one-to-one consultation on your account or your strategy. We’ll go through your campaigns and find opportunities, and you’ll leave with specific recommendations. Online or in person.
Best for: solving a specific problem quickly, or getting a second opinion.
from CZK 30,000/month
approx. €1,200/month
I take over your campaigns on Google Ads, Meta Ads, Sklik or LinkedIn Ads and manage and develop them over the long term: strategy, optimisation, and a monthly report and call. I do all the work myself.
Best for: companies and online shops that want the full attention of one senior specialist rather than an agency.
from CZK 22,500
approx. €900
I’ll train a member of your team in PPC and performance marketing, from the basics to advanced tactics, always hands-on and using your own data.
Best for: a junior or a team that manages its own campaigns.
My rate is CZK 2,500 per hour of actual work (approx. €100), and all the packages are based on it. The final price depends on the scope. You’ll know it in advance, and it won’t change without your agreement.
Prices are set in Czech crowns (CZK). Euro amounts are approximate, converted at a rate of CZK 25 to the euro, and are for guidance only.
We’ll look at what you need help with, and I’ll tell you straight whether I can help.
We’ll arrange a time by email. Just write to me.
45 minutes on what you need help with. I’ll mostly be asking questions: what you sell, what you expect from advertising and what you’ve already tried. You’ll find out straight away whether I can help.
I’ll suggest a consultation, an audit or a package to suit your situation.
I deliver what we agreed and show you the results in numbers that make sense. What happens next is always up to you: no lock-in contracts.
I’m a PPC specialist and performance marketer. I’ve worked in online advertising every day since 2014. I’m currently responsible for performance marketing, which means customer acquisition and retention, at Telly.cz, a Czech internet TV and satellite TV provider. Alongside that, I help selected clients with their PPC campaigns.
My home ground is the Czech market. If Slovakia comes into it as we work together, I can take care of that too. I’ve also run campaigns in Germany, Austria, Poland, Hungary, Ukraine and Greece, and worked on campaigns for Slovenia, Lithuania, Finland, Romania, the UK and the US. But the Czech Republic is where my experience is worth the most to you.
I’ve sat on both sides of the table: at an agency and on the client side. So I know how an agency thinks and what a business that spends money on advertising is really dealing with.
I’ve had my own clients ever since 2014. More than a hundred projects have passed through my hands: some I ran for years, while on others I did an audit or a launch. From individuals and small businesses to websites with hundreds of thousands of users. So I can tell what makes sense on a small budget and what a large one can handle.
Years of working across advertising platforms have taught me one thing above all: I can tell when the problem is in the campaign and when it’s in the offer or on the website. I speak plainly, without beating about the bush. And when something is outside my expertise, I’ll recommend handing it to a specialist in that area.
Impressions and clicks are only a step along the way. What interests me is how many orders or enquiries your advertising brings in, and at what cost.
AI speeds up my analysis, preparation and routine work. That way, the time you pay for goes into decisions rather than clicking around. I always check the conclusions myself.
I base my proposals on the data in your account, not on automated recommendations from Google or Meta. What works gets more budget. What doesn’t, I switch off. The intuition that comes from 12 years of experience and more than a hundred projects helps too.
The awards belong to LCG New Media, the agency I worked for at the time, and to its clients.
WebTop100 2022: 1st place in the Výkonnostní kampaň (performance campaign) category.
My role: as the only PPC specialist on the project, I managed the campaigns on Google Ads, Meta and Sklik from 2020 to 2025.
Internet Effectiveness Awards (IEA) 2025: 2nd place in the Sociální sítě (social media) category.
My role: I was the only one managing the campaigns on Google Ads, Meta, Sklik, LinkedIn and TikTok, and in 2025 on DV360 too, until I left the agency.
IEA 2023: 1st place in the Brandová kampaň (brand campaign) category.
WebTop100 2023: 3rd place in the Brandová kampaň (brand campaign) category.
My role: I was the only one managing the campaigns on Meta.
IEA 2025: 3rd place in the Sociální sítě (social media) category.
My role: I managed the campaigns on Google Ads, Meta and TikTok.
With Plná Peněženka, we twice made it from the nominations to the final public vote in Křišťálová Lupa, the Czech internet awards. In 2016, we came seventh in the Cena popularity (popularity award), and in 2017, eighth in the Internetové obchodování (online retail) category and ninth in the Cena popularity.
Yes. International companies that advertise in the Czech Republic, or plan to, are the ones I’m best placed to help. We work online and in English: calls, reports and recommendations.
The Czech market is my speciality. If you add Slovakia along the way, I can take care of that as well. I’ve also run campaigns in Germany, Austria, Poland, Hungary, Ukraine and Greece, and worked on campaigns for Slovenia, Lithuania, Finland, Romania, the UK and the US. But the Czech Republic is where my experience counts most. If you need markets beyond the Czech Republic and Slovakia covered, I’ll tell you straight whether I’m the right person.
Often, but not always. Seznam.cz is a Czech search engine and portal with its own advertising platform, Sklik, which is specific to this market. Whether it pays off depends on your product and your customers. It’s one of the things I look at in an audit or before a launch.
I do. Keyword research and ad copy in Czech are part of campaign setup. Word-for-word translation rarely works: Czech has seven grammatical cases, and people here don’t search the way a translator would write.
Yes. I can be a second pair of eyes: I audit your Czech campaigns and recommend changes, and your team or agency implements them. Or I do the setup and hand it over with documentation.
A consultation costs CZK 2,500 per hour (approx. €100). A single-platform audit starts at CZK 19,900 (approx. €796), a comprehensive audit at CZK 29,900 (approx. €1,196), one-off campaign setup at CZK 24,900 (approx. €996), long-term management at CZK 30,000 per month (approx. €1,200) and training at CZK 22,500 (approx. €900). I don’t charge a percentage of your ad spend. The final price depends on the scope. You’ll know it in advance, and it won’t change without your agreement. Prices are set in Czech crowns. Euro amounts are approximate, converted at a rate of CZK 25 to the euro.
No. A consultation or an audit is a one-off. For long-term management, we’ll agree terms that make sense for both of us, with no unnecessary commitments.
You do, always. We set the accounts up in your company’s name, you can remove my access at any time and everything I’ve set up stays with you. The same goes for the data and anything I prepare for you.
Performance marketing at Telly is my full-time job, and I freelance alongside it. So we agree the scope of the work in advance. Consultations and audits take a clearly defined amount of time. Long-term management includes 12 hours of work a month, with extra hours always by agreement. I do all the work myself.
I publish testimonials and case studies only with the client’s consent. And I don’t work for direct competitors of my clients at the same time.
Online wherever you are, in person in Prague. Most things can be handled remotely. I work in English and Czech.
The platforms I work with most are Meta Ads (Facebook, Instagram), Google Ads, Sklik (the advertising platform of Seznam.cz, the Czech search engine), LinkedIn Ads and DV360. I also actively manage campaigns on Microsoft Ads, Apple Ads and TikTok Ads.
Yes. I’ll set up Google Tag Manager, conversions, pixels and a cookie banner with consent mode. I have less experience with this than with advertising, because I used to outsource it to external suppliers. But I know what needs to be measured for your campaigns. First, we’ll look together at how it’s set up at the moment.
Companies and online shops, international and Czech, that see their advertising in the Czech Republic as an investment and want to know what they’re really getting from it. I’m comfortable with smaller budgets and large ones, from small businesses to websites with hundreds of thousands of users. If you’re mainly looking for the lowest possible price, you’ll find cheaper options.
That’s exactly what the free 45-minute intro call is for. You tell me what you need help with, and we’ll find out there and then whether and how I can help. And if I conclude that I’m not the right person, I won’t suggest working together, so that you don’t waste time or money.
Write me a few lines about what you need help with and I’ll get back to you. The 45-minute intro call is free and without obligation.